Customer relationship management software is fast becoming commonplace in many of today’s businesses. CRM software has the potential to ensure that you never lose touch with clients as well as being able to track a customer’s journey from when they heard about you on social media, right through to them making a purchase from your business. It can also help you retain that customer for that all important repeat business.
To properly implement a CRM platform into your business, there are some points to take note of first of all. The first thing to consider is what you will need the CRM software to do. While many offer similar services, some will offer more or less than others. There is also the price to consider. Do you have a monthly budget? Or would you look to be a using a more limited free version? It’s also important that you don’t get hung up on the price alone, as the wrong investment in CRM could just as financially damaging as spending too much on another.
Among the many CRM software platforms available, Nimble is one that gives its customers ways to track both prospective and current customers. Nimble is also able to identify the social media profiles of people within your contacts, so this saves you time in manually searching for them. It offers a straightforward price of $15 per month per user. This price allows for an unlimited number of customer contacts.
Zoho CRM has a drag and drop customization feature, so is ideal for those who aren’t tech savvy or don’t have an IT department to make any changes. The features of Zoho CRM include the capturing of leads from a business’s website, the tracking of sales activity and an e-mail marketing feature. The plan is free of charge for up to three users who have 5,000 contacts or less. Should you require more, there are price plans that range from $12 to $35 per user per month.
Insightly is a popular CRM software platform that is used by over 350,000 small businesses and freelancers. So it comes as no surprise that the platform was built with small businesses in mind. The system allows for easy access to information about a business contact by providing background information, important details and any relevant e-mail history. It has a straightforward interface that is easy to get to grips with, so even those new to using any form of CRm software should feel at home right away. Unsightly offers a free option for up to three users who have 2,500 contacts or less. Should you need to upgrade to a paid option than the price ranges from $29 to $99 per user per month.