Smartphones and tablets have changed the way we do business. The days of being chained to your desk, stuck in the office, are over. Practically everything can now be done on the move: accessing information, analyzing data, implementing decisions, conducting virtual meetings, and so on. Why, then, should Customer Relationship Management (CRM) be left behind?
CRM applications for smartphones are a blessing for those who prioritize building and maintaining good relationships with customers, particularly small businesses, start-ups, and sales professionals with restricted budgets. In such a situation, you may not want to spend a lot subscribing to a web-based CRM package. Since many providers offer free and comprehensive CRM solutions for smartphones, you can harness the potential of CRM without breaking the bank!
Access to a free CRM application is especially crucial in the early stages of a business. On the one hand, it is possible that the free tools will prove sufficient for your business needs. On the other hand, even if you plan to invest in IT at a later stage, using free CRM on smartphones for a period will enable you to determine what works and what doesn’t without incurring any expenses. By the time you are ready to pay for the software, you will know exactly what you want. Additionally, you will also be able to start building relationships with customers from the very beginning, thereby strengthening your brand and reputation in the market.
Portability is another key advantage of CRM smartphone applications. You can access and manage customer relationships from anywhere and at any time – whether you are at home, on the road, or even traveling overseas. This basically means you can constantly stay in touch with your customers – existing and potential. Thus, mobile CRM allows you to focus your efforts on the all-important task of maintaining and increasing your customer base.
No longer are CRM smartphone applications rudimentary versions of their desktop selves; today, you can harness the full functionality of CRM software on your smartphone! Obviously, the unpaid versions lack some of the capabilities that are available in the subscription-based software. Still, there are a number of excellent smartphone CRM packages available for free.
One of the best options in the market right now is Zoho. While the paid version is between USD 12-50 per user per month, the company also offers a free plan, which can have up to three users and 5,000 contacts. The number of contacts allowed is extremely high as compared with many other free applications. The package includes a basic sales-tracking module, a standard reporting package, a sales-management calendar, and integration with Facebook and Twitter. Zoho is user-friendly and ideal for those who want to explore and play around with CRM features. The upgrade charges are also quite reasonable.
Another great application is Insightly, which allows up to three users and 2,500 contacts, along with offering a customer management module, integration with Google apps, and social media features. A very affordable upgraded subscription price (USD 7 per user month if billed annually) makes Insightly an attractive option. For those who require more users and storage, a free account with the UK-based Bitrix24 allows up to 12 users and 5 GB of storage space. You will also gain access to the sales module. The paid version begins at USD 99 per month, which is rather expensive; however, the free package is likely good enough for a small, robust business.
With such a wide range of free CRM applications available for smartphones, it makes sense to explore the various features of each and determine which package best suits the needs and goals of your business.