For a real estate agent or company, the importance of good customer relationships cannot be emphasized enough. Whether you have just entered the market or are a veteran realtor, web-based Customer Relationship Management (CRM) systems can go a long way in helping you achieve your businesses goals. Business process automation, smart tracking capabilities, marketing tools, and analytics come together to help you simplify your processes, communicate effectively with customers, reach out to potential buyers, identify significant trends, and close deals.
The success of your CRM software solution depends on a number of factors. First and foremost, it is crucial for you to determine your main objectives for implementing CRM. These could include tracking contacts, tracking transactions, powerful analytics, mining online websites for leads, marketing tools, social media integration, and overall sales and marketing organization. Once you have identified your needs, it becomes easier for you to choose a suitable CRM software system. If the package you like offers a free trial period, take advantage of it. Working on the free version for a while will allow you to determine the CRM system’s effectiveness in your business context. Why pay full price without knowing exactly what you’re getting?
Implementing a web-based CRM solution has a number of benefits, including lower costs, easier access, automatic updates, and less in-house maintenance. This frees up your time and allows you to focus on what really matters: connecting more effectively with your customers. Today’s market offers a number of reputed web-based CRM systems for you to consider. Salesforce is a popular choice among companies that require multiple functionalities and flexibility. This premium product offers strong customer interaction support and real-time mobile application access across platforms.
Mid-sized companies with a focus on marketing can look at SAP Business ByDesign, which has one of the best marketing modules around. This module can be used to create cost-efficient, results-oriented marketing plans. Other points worth noting are the product’s comprehensive analysis tools as well as its social media capabilities. For smaller or more budget conscious companies, Oracle provides a good option. This CRM software system comes with fully integrated customer service, sales, and marketing modules, accompanied by powerful analytics and the potential for customization.
When it comes to CRM, one size does not fit all. A one-stop-shop, feature-packed CRM package for may work well for some real estate businesses, but for others it may prove too cumbersome and difficult to navigate. There are also various lightweight and user-friendly CRM systems available in the market; in fact, some of them are especially tailored to meet the unique requirements of real estate companies. For instance, iXact Contact comes with a real estate e-newsletter template and drip marketing campaigns, enabling easy and regular communication with renters, buyers, sellers, etc. What’s more, it is free for six months for new realtors! Everyone else can take advantage of the five-week free trial period. Another established CRM solution for real estate businesses is Realty Juggler, which is affordable and very easy to use. It offers numerous tracking and organizational tools, along with a comprehensive letter library (with 350 pre-written letters). Other popular web-based CRM software solutions include Propertybase and Top Producer. Based on your business structure, environment, and budget, you can choose a CRM system that works best for you.